Friday, 2 June 2017

SEO Optimization and tools like Google Adwords

If today someone will ask me how to do SEO, I would definitely just give you these 9 tips. There are thousands of tips, techniques and tricks, but you and I do not want to be the "Number 1 SEO in the world", we only want the least feasible.

That's why I'm ready 9 tips to make an SEO optimization to your posts thinking about the search engines:

Write about popular things, but do not worry : it helps to know the status of daily searches in a niche to identify what people are looking for on the net. If your subject is popular, the probability of receiving visitors will be higher. But if your keyword is too popular, your blog, except for miracles, will not appear in the first results and as a result will not get the expected visits. As you see everything is a matter of balance in life. It uses tools like Google AdWords ,  Google Trends and Google Ad Planner  to quantify the current and future popularity of a keyword as well as profitable ads. Looking for words with forward-looking,
Choose very precise and relevant keywords : as a rule, you should try to optimize a post for a single keyword. Of course, this keyword will have to be 100% relevant to your article. Instead of using generic keywords, go for very specific keywords. Let's take an example: instead of trying to position an article on "Twitter", try it better on "Twitter applied to technological SMEs".
Select keywords from 2 to 3 words, even better if they are 3 to 4 words : statistics show that about 60% of searches include 2 or 3 words. Keep it in mind at the time of doing SEO optimization of your article for a keyword. For a fresh blog, I would recommend choosing 3- or 4-word keywords. You'll improve the long tail of your items.

Use your keyword in the HTML title of your page - the title tag : use your keyword as early as possible on your title tag, and try to dilute it with many other words as much as possible. Remember that your title tag should be explicit, as it is what appears in the search engines as the title of the result. Use your keyword in the titles and subtitles of your article : use the titles and subtitles as a usability elements that facilitate the reading of your post, but you should also take advantage of these elements to make your keyword appear.
Use your keyword in body of your article : Above all, nothing else starts (in the first 50 words) and just before finishing your article. Every 100 words you can re-mention your keyword. Do not go, look what I tell you in point 9.

Use your keyword in the text of your internal or incoming links : try to use semantic, meaningful links to the search engine (primary navigation). If it is not possible - as for some Call To Action (CTA) of the type "Click here" or "More information", put rel = "nofollow" tag so that the search engines do not complicate with them.
Use your keyword in your images : both in the filename (without special characters and separated by dash), and in the Alt tag (with spaces). Image searches carry a not negligible qualified traffic.
Do not pass : do not go with the use of your keyword in your article, because above 3-4% density, Google may decide to penalize you for Spam. The penalties are usually 90 days, and believe me 90 days is an eternity if it is your keyword # 1. How do you know if you're going through? Think of your reader and the quality of your reading. Read your post aloud. If it sounds weird, you're having a hard time. You will see how easy it is to identify when you are reaching the limit of what is acceptable.
Learn how to integrate these 9 elements at the time of producing your content. If in doubt, always put your reader before the search engine .

Do not forget either that web domains for blogs or business with keywords are more likely to achieve good results for these same keywords.

Keeping a brand has a cost that not all businesses can - and should not - afford.

How to get quality links?

I will not detail all the existing tactics to achieve this goal in this article. Do not worry, I'll give you more information in the coming weeks. By way of summary, and as my favorite methods:

Guest Posting : Write as a guest on other bloggers' blogs with a relevant audience greater than yours. It's win-win: the blogger has fresh and relevant content at zero cost (Google will thank you) and you have a way to introduce yourself to an audience that you have not yet reached. It is common practice that the blog that invites you to enable a box of author with a bio of 3 or 4 lines on you and how to contact you: you can customize a pair of links as you want. If you want to know more about this tactic, I recommend reading this post .
Write unique content to strong added value : If what you count is useful and valuable, it is only a matter of time, but you will get inbound links.
Collaborate : a necessary complement to the two previous points. Comment on blogs and help on Twitter. The key is to not think about doing your promotion but how you can help others in doing their own promotion. You will see how magically, the mentions, retweets, comments on your blog will grow naturally. If you read me well, do not do your promotion and they will talk about you. How many marketing experts should realize this fundamental principle of web 2.0.
Interview relevant people in your niche : it is unique content, easy to read, of people recognized in your niche. Guaranteed success, easy to propagate, and will allow you to consolidate your position as a relevant expert in your niche.
Link to others : "Givers get" Americans say. Do not wait for them to link you, do it yourself pro-actively. I do not recommend doing link exchange from blog to blog, but rather quoting relevant posts in your articles, if they add value to your messages.
Keep in mind that getting quality inbound links is more important than optimizing your content, and that patience is a very important virtue in an SEO strategy.

Definition of SEO and Know why it is so important

What is SEO (Search Engine Optimization)?

SEO is the acronym for Search Engine Optimization (search engine optimization). Wikipedia defines it as "the process of improving the visibility of a website in the organic results of different search engines."

It is very important to understand that SEO refers to organic results, that is not paid. A complementary option (pay a cost per click to occupy the first places for a given search) is known as SEM or Search Engine Marketing. To take a metaphor, SEO is like looking for a good free parking next to the site where you have to go, while the SEM would be equivalent to paying for parking.

As with almost all disciplines of online marketing, SEO has evolved a lot over the years . Originally, web positioning techniques were very primitive and very much based on repeat some specific keywords, whereas now are much more premium user experience .
Broadly, there are two basic factors that define the positioning of a page: the relevance and authority.

1) The relevance in SEO
The relevance of a website can be defined as your correspondence with a particular search , that is, how well it answers the question or request made by the user. The aim of Google and other search engines is to provide the best possible service to users by offering them pages that are relevant.

To control this factor, we use the techniques of SEO on site , dedicated to improving our own website. His goal is to make the search engines understand what your content and how it relates to user searches. To do this, use techniques such as keyword optimization and URL, reducing load time, improved user experience, etc.

2) The authority and SEO
Secondly we have the authority, which can be defined as the popularity of a web . The more "votes" receive a web through links, the better will be considered by search engines.

To enhance the authority of a web techniques used SEO off site , which focus on factors external to the website. What is sought is to improve the parameters defining the popularity of a web facing seekers: links to the website, presence on social networks, mentions in media, how many users click on our website when it appears on their results search, etc.

Finally, we mention that we also distinguish between White Hat SEO, which is one that is based on recommended practices specific search engines, and Black Hat SEO, which seeks to take advantage of "holes" to manipulate the results quickly. Although sometimes it can get short-term results, the long-term Black Hat never worth it.

What are the origins of SEO?

Although today it seems absolutely essential, the fact is that Google did not make his appearance until 96 and even today there are countries in the world is not particularly popular. The origins of this type of tools, called search engines, dating back to the early 90s, when the boom started web pages.

Almost all websites have in common the same objective: to attract quality traffic. Search engines are one of the most effective ways of bringing potentially interested visitors on the subject of the site in question ways. Webmasters realized this and began to compete with each other for position higher in search engines . SEO was born.

Why is it important SEO or SEO?

Understand what the SEO and implement a good strategy is essential for the future of your brand. You think I exaggerate? Check out these reasons:

Multiply your visibility. Imagine you get a term position for your website with 500,000 monthly searches. If the first result that appears on search engines takes 20% of clicks, you 'd be getting 100,000 monthly visits organic, that is, do not pose any additional cost.
Improve your web . Well done, SEO techniques not only improve your page face to search engines, but the users themselves. And improve the user experience means improving your results.
It is a long term investment . Optimize your website has a certain initial costs but if you get to position yourself among the top you will have a fantastic source of quality traffic without cost. Continuing the above example, imagine that 1 in 100 users who visit your site just making an online purchase and the value of customer life time is 100 euros. In that case, you would be generating 100,000 euros per month in revenue. And of course, if you position for several keywords, you rush to international SEO, the benefits multiply.
Monetize your web. If you made a valuable investment in money, time and resources to build a website that represents your brand, it makes sense to make the visit as many users as possible to take advantage of that investment.
Increase your impact on social networks . Web positioning creates synergies with social media, because the links are shared on networks make use of titles and descriptions that will have optimized as part of your positioning strategy.
Build trust and credibility . As I have already explained, authority and relevance are the two key factors of SEO. So when your site appears among the first search results, users know that this is a site that contains the information they seek and that has been approved by many users. In short, it gives them the confidence they need to jump to convert.
It can be measured and optimized. It is possible to evaluate the results of all the techniques and factors involved in your SEO, to see which ones are giving the best results and correct the course if necessary.

Understanding SEO: search engines

To understand in depth how SEO works, we have to see what happens when the "spiders" to crawl the Web Google. Its operation can be summed up in two steps: crawling and indexing.

To understand how scanning works, think of the transport system of a big city. Each web page or document (like a PDF or an image) is a stop. To register the contents of each stop, the engine needs to track the entire city, and it uses the best available path: links.

The structure of web links is linking pages together, why they are so important in optimization. Robots search engines use site maps addresses and previous scans to start your search and go surfing from link to link. In this way, they are reaching documents stored on the web.

Not all websites are tracked in the same depth or at the same time. Spiders are especially attracted to the new content , either because it has created a site from scratch or because it has been updated existing one. The charging time is also crucial.

The second step is indexing. Once you found these documents deal to decipher your code and save some "pieces" just so they can be retrieved when a user does a search. As you can imagine, these "pieces" together represent a huge volume of information. Therefore, companies like Google have massive data centers where they store this information, so that it is easily retrievable.

All this information about web pages and documents available on the network is organized in a series of indices based on its content, its authority and relevance. The criteria have evolved over time and are increasingly complex; In addition to keywords, taking into account factors such as the date of publication, if they contain multimedia elements, quality content and many others.

And with these two steps, everything is ready for the user to search. At this time, it launches an algorithm that searches indexes and sorts the results taking into account the hundreds of factors positioning, all within milliseconds. It 's not magic, it's SEO.


The algorithms used by search engines are stored under seven keys so that no one knows exactly how they work. It is clear that it is your greatest treasure and that you are not going to make it easy for your search engine marketing strategy to work the first time.

Why so zealous? To avoid spam .

Spam is a damn word for them because it acts by distorting just the relevancy, something sacred to a search engine. If people launch a search, you will want to get relevant results, because if they do not satisfy you they will quickly go to another search engine.

It is now known exactly what are the most important factors of positioning web. Based on testing and experimentation, people understand how devils act the search engines.

But do not forget that the famous algorithm used by search engines to present the results can change overnight without asking . And as a consequence, it can have staggering effects for anyone in search results. Maybe you could have managed to become number one within a popular search criteria, but suddenly, tomorrow you are in the 30th position.

With this I want to say that the results in the search engines are not guaranteed at all. As much as you spend hours and hours to optimize, read another and another tutorial to learn SEO and everything there is written about SEO positioning in Google ... you may not get anything.
People love to search.

Hence the attractiveness of Google, which is the great door to information that one is looking for. Goodbye to those times when you had to wander around the libraries, deal with the dust, go through the pages of a book, one after another in search of valuable information.

It seems distant, but not so long ago it was so.

Now people want information instantly, in their hands, very fast. It does. And it succeeds thanks to the excellent results that Google delivers in seconds. That's why people choose it.

Searches come in all sizes, formats and colors, but the search activity itself can be categorized into three broad categories.

Content : When you search for news, videos, forums, blogs, etc.
Comparison : critical searches, product and price comparison and the like
Buy : you want to buy something.
The search terms that a user enters on Google already tell us enough about what he is trying to find and fundamentally about what he has in mind.

Then many users will refine their searches, usually adding more terms to the already done, to further narrow the results, with destinations that are really relevant.

These searches over 2-3 terms are called, in the world of SEO, as long tail or long tail . To give you an idea, I'll give you an example of a "normal" search and a long tail:

Standard search:  football jersey.
Search long tail:  buy football jersey in Madrid.
Learning the difference between these two types of search will help you on your way to position your blog or web and learn to do SEO.


Because usually, if you know how to find them, long tail searches are easier to position on Google. In other words, it is easier for you to appear for a long tail search or to do SEO for a long tail than for a general one .

Therefore, in your SEO strategy for bloggers, it is normal to initially attack long tail searches and then short or main tails.